Utilizing the right networking techniques is an integral part of running a successful business. The key part is how to do it well. Most people dislike the idea of having to walk into a room of people they don’t know. The idea of going up to a stranger is just not a comfortable act for many. With that being said, there are definitely ways to make the process easier and more effective.

 

Here are 5 effective tips for improving on your networking techniques

 

 

1. Don’t come with an agenda

 

When attending networking events, you first thoughts shouldn’t be on how you can benefit from it. Effective networking is knowing that it is a two way street. You want to stay away from overly focusing on yourself and your business. People want to feel like there is a genuine interest in what they have to offer as well. The key thing here is to show that you are a good conversationalist by being a good listener. As you build that genuine personal connection with people, the business opportunities will naturally present themselves.

 

2. Try to create a reason to follow up

 

 

[Image by Patrice Audet from Pixabay ]

 

An important part of establishing rapport with people is creating a reason for you to follow up with them. As an example, you may have read a blog post recently that may be of value to your new contact. You can send it to them with a note stating why you thought they might find value in it. You want to find ways to connect throughout the year with your network so always keep this tip in the back of your mind.

Another essential part of building rapport and long lasting relationships is to use a personal CRM system for both contacting and following up with your business contacts. Keep notes on your conversations, flag important discussions, set dates to follow up and more. Using a system like this will not only help you manage your relationships easier but it will be key in growing them as well.

 

3. Come prepared with questions

 

Questions are one of the best ways to gather important details while demonstrating interest in other people. For this reason, networking events are a perfect way for you to try out your questioning skills. By coming prepared with some thoughtful networking questions, you will learn all the important information you want to know about the person, their field of work and their organization.

Here are some great questions you can ask to get to know someone:

1. What do you do for work?
2. How long have you been working in your field?
3. What do you like most about your work?
4. How did you get involved in this field of work?
5. What types of projects are you currently working on?
6. What do you enjoy doing outside of work?

 

4. Social Media is the New Business Card

 

Although business cards are still an important way for exchanging contact information, social media also ranks right up there. So, an active presence on social media is key in today’s business world. It is a very effective way of getting to know your important contacts better prior to a face to face meeting.

LinkedIn, Google Plus, Twitter etc are all places to build connections through networking. Make an ongoing list of people to connect with and start being social. You can comment on a link they share or a comment they post. The important thing is to get a conversation started by offering something of value. From there, you can get to a point where you can set up a meeting in person.

 

5. Smile - One of the best networking techniques

 

[Image by rawpixel from Pixabay ]

 

One of the most simple, yet often overlooked rules of engagement is the smile. It says a thousand words without saying anything. Smiling will not only help ease your nerves, but will also send a message of warmth to others. Always have a smile on your face when entering a room and before engaging in a conversation. Pretty soon, you will notice your conversations will start and finish that much easier.